The Heart Truth - Road Show
Heart disease is the #1 killer in America. And, although an astonishing 80 percent of midlife women have one or more of the risk factors that lead to heart disease, millions of women still do not take their risk for heart disease seriously or personally. The National Heart, Lung, and Blood Institute (NHLBI) created The Heart Truth® Road Show to deliver an urgent heart health wakeup call to local women in cities with populations at high risk for heart disease. The exhibit provides women in each community an opportunity to learn about their personal risk for heart disease and offers educational materials to equip them to take control of their heart health.
In 2011, The Heart Truth traveled to shopping malls in five cities between October and November, as part of the Ladies Home Journal's Ladies' Lounge events, to provide free heart health materials and display red dresses from The Heart Truth Red Dress Collection® Fashion Shows. The events took place in Los Angeles, CA, Dallas, TX, Chicago, IL, Atlanta, GA, and Manchester, CT - reaching over 5,500 audiences with heart health educational messages.
The Heart Truth Road Show visited two U.S. cities between September and October to provide free heart disease risk factor screenings–including blood pressure, body mass index, total blood cholesterol, and blood glucose–and disseminated educational materials. The exhibit featured six designer red dresses from The Heart Truth Red Dress Collection Fashion Shows, including dresses from the Red Dress Collection 2010.
The Heart Truth Road Show traveled to two shopping malls in Albuquerque, NM, and Houston, TX. The Heart Truth Road Show reached hundreds of individuals with The Heart Truth, many of whom were found to have one or more risk factors for heart disease. Read stories from the road or view road show photographs to learn more about the exhibit.
In the spring of 2009, The Heart Truth Road Show traveled to six cities including Minneapolis, MN, Houston, TX, Los Angeles, CA, Charlotte, NC, and Atlanta, GA as well as the historic Grand Central Terminal in New York, NY, bringing free screenings, the Red Dress℠ display, and educational materials to women who remain under-informed about heart disease.
The Road Show went to 10 cities in 2008: Minneapolis, MN, Cincinnati, OH, Atlanta, GA, Philadelphia, PA, Los Angeles, CA, Birmingham, AL, Charleston, SC, Houston, TX, Dallas, TX, and West Palm Beach, FL. Additionally, the Road Show travelled to four cities in 2006: Pittsburgh, PA, Memphis, TN, Washington, DC, and Jacksonville, FL and five cities in 2004: Philadelphia, PA, Chicago, IL, San Diego, CA, Dallas, TX, and Miami, FL.
Last Updated: January 22, 2013