If you are looking to get the word out about your We Can! programs and need some help doing it, look no further. You've come to the right place.
On this page you will find a variety of promotional tools, including a presentation template for talking with potential partners about your We Can! programming, tools for reaching the media, and success stories from across the nation that can provide future participants and supporters with an inside look at creative ways to use We Can! to facilitate healthier lifestyles in families.
- We Can! Program Brochure
- Fact Sheets
- Presentation Template (for potential partners, etc.)
- Media-Related Materials for Sites and Partners
- Posters and Print Ads
- Seasonal Updates (success stories, media outreach, and more)
- Healthy Family Meals Cookbook
- Graphics and Animations
- Public Service Announcements
- Web Banners
We Can! Program Brochure
We Can! Brochure: Who Can Make It Happen? (238 KB PDF)
This informative brochure provides basic information about We Can! and how families can take action to improve their health by maintaining a healthy weight.
We Can! Overview (3.6 MB PDF)
This two-page overview of We Can! includes background information, materials and resources, and information on joining the We Can! program.
We Can! Obesity Fact Sheets
These fact sheets provide an overview of obesity in America's children as well as statistics about specific populations. They also offer an overview of how We Can! is making a difference in ethnically diverse communities, and tips for your community to do the same.
Childhood Obesity Prevention
These fact sheets provide information on the Obesity Prevention in Children Campaign created by the U.S. Department of Health and Human Services, We Can!, and the Ad Council, which encourages parents and caregivers to help children maintain a healthy weight.
- General fact sheet (38 KB MS Word)
- For African American and Latino/Hispanic communities (39 KB MS Word)
We Can! Partner Presentation (1.3 MB PowerPoint)
Presentation that you can adapt and use to introduce potential partners and stakeholders to the various components of the We Can! program. See the notes on many slides for guidance on presentation and adaptation.
This media toolkit is designed to assist you in engaging local and state media, to help spread the word about We Can!. It will provide you with the inside scoop on what’s “newsworthy”; who to approach and how to do it; tips for creating and disseminating materials such as news releases, matte articles, advisories, and pitches; guidance on how to identify and prepare spokespeople; and pointers on the art of interviewing.
- Media Toolkit (584 KB PDF)
- Community News Features
- Sample Public Service Announcement (48 KB MS Word)
- Sample Press Release (60 KB MS Word)
- Sample Letter to the Editor (60 KB MS Word)
- Sample Media Advisory (56 KB MS Word)
- We Can! Messages (49 KB PDF)
- Photo Release Form (53 KB PDF)
Sample Media Advisory for We Can! Launch at Local Site | PDF (51 KB PDF)
This media advisory can be adapted to alert local media to your involvement in We Can!
We Can! Sample Invitation Letter | PDF (47 KB PDF)
Use this sample letter to invite potential partners or other important individuals or stakeholders to your events.
These posters encourage parents to help their children maintain a healthy weight by providing nutritious foods, helping kids be more active, and reducing screen time.
- Vegetable Face
8 1/2 x 11 (400 KB PDF) | 11 x 17 (981 KB PDF)
- A Lesson for Raising a Healthy Child
8 1/2 x 11 (1.2 MB PDF) | 11 x 17 (3.5 MB PDF)
- A Lesson for Raising a Healthy Child - African American communities
8 1/2 x 11 (1.5 MB PDF) | 11 x 17 (3.7 MB PDF)
- A Lesson for Raising a Healthy Child - American Indian/Alaska Native communities
8 1/2 x 11 (1.8 MB PDF) | 11 x 17 (4.1 MB PDF)
- A Lesson for Raising a Healthy Child - Latino/Hispanic communities
8 1/2 x 11 (1.4 MB PDF) | 11 x 17 (3.4 MB PDF)
- Una lección para criar niños sanos
8 1/2 x 11 (1,3 MB PDF) | 11 x 17 (3.4 MB PDF)
We Can! Five Years of Progress Posters
Available in two sizes, the We Can! poster set (4 ads) highlights our core messages—eat right, move more and reduce screen time—and a general message on maintaining a healthy weight.
Who Can Make It Happen? Poster (427 KB PDF)
Hanging this poster offers a great way to promote healthy lifestyles and raise awareness of We Can! programming.
Promote the We Can! program and activities that encourage improved nutritional choices, increased physical activity, and reduced screen time in youth ages 8-13. Ads are available in English and Spanish in multiple formats for use in magazines, newsletters, and newspapers.
In the past, the We Can! program developed a regular series of documents that highlighted activities across many areas of the program. These documents included information about We Can! partners and community sites, as well as news about media coverage, online and e-marketing efforts, and We Can! resources and materials. You may find these archives valuable in illustrating how the program can be used in different contexts. For current information on the program and its resources, please email program staff at NHLBI_wecanteam@mail.nih.gov.
Kid-friendly meals made delicious and healthy in a new family cookbook from Keep the Beat™ and We Can!, which community sites can share with parent program participants.
Healthy Adventure Infographic (572 KB PDF)
This infographic illustrates some options that parents and caregivers have in the steps they can take to help their families be healthier.
- Available in Spanish (1.3 MB PDF)
Challenge Your Kids To Be Healthy Infographic (1.2 MB PDF)
This infographic provides tips for parents and caregivers on ways they can help their families be active and eat healthy.
This "community outreach" animation has been developed to help sites recruit community members and organizations to get involved.
We Can! produced this 60-second animation to highlight the importance of preventing overweight and obesity for families.
Enhance your We Can! promotional materials, such as flyers, T-shirts, and stickers, with this stylish We Can! image. Please adhere to the We Can! Brand and Logo Guidelines when using this image.
BMI App Podcast (932 KB PDF)
Body Mass Index, or BMI, is a reliable indicator of body fatness based on your height and weight, and places you in one of three categories; normal, overweight or obese. Which are you? A new smartphone app from the National Institutes of Health can let your phone tell you. Read the transcript. (HHS HealthBeat, February 10, 2012.)
September isn't just back-to-school time; it's also National Childhood Obesity Awareness Month! Listen for yourself as We Can!'s Program Coordinator Karen Donato, S.M., offers parents, caregivers, and entire communities tips on how to help the whole family maintain a healthy weight. Read the transcript. (Aired via NIH Research Radio on September 10, 2010.)
We Can!, in collaboration with the Department of Health and Human Services (HHS) and the Ad Council, launched the "I Can, You Can, We Can" PSA campaign in September 2012 for National Childhood Obesity Awareness Month. The campaign encourages parents and caregivers to find creative ways to challenge and engage their kids to make healthy choices.
All In Together
The "All In Together" PSAs encourage families to make family time healthy time and find fun ways to get healthy together.
- 60-Second TV PSA
- 10-Second Radio PSA (259 KB MP3)
- 15-Second Radio PSA (377 KB MP3)
- 30-Second Radio PSA (729 KB MP3)
- 60-Second Radio PSA (1.4 MB MP3)
The ¡Podemos! Spanish language PSAs are designed to empower parents and caregivers to find creative ways to challenge their kids to make healthy choices. The PSAs feature parents stepping out of their own comfort zones, with humorous results.
Parents Have the Power
We Can!'s Parents Have the Power TV PSAs are available in English and Spanish. If your local PSA directors do not have copies of the TV PSAs, you can contact Melissa McGowan on the We Can! national team at email@example.com or 1-800-496-1051 to request copies. Radio PSA files are available for download below. You can use the live-read scripts to promote your We Can! programming with local radio stations.
- 60-Second TV PSA
- 30-Second TV PSA
- 60-Second Radio PSA (696 KB MP3)
- 30-Second Radio PSA (1.4 MB MP3)
- ¡Podemos! 30-Second TV PSA
To feature a Web banner on your webpage or blog, download the banner image or copy the embed code and place it in the HTML code of your page. If you choose to download and host an image on your site, please make sure to modify the code to match the path to your location of the banner graphic.
Right click on the banner image and select "Save Picture As..." or "Save Image As...". Save to desired location on your local computer.
Click and hold on the banner image and select "Download Image to Disk" or "Save this Image as...". Save to desired location on your local computer.
The "GO, SLOW, and WHOA" widget is a free, interactive tool that you can post to your website or blog to share information about which foods are lower in fat and calories to help families maintain a healthy weight. It is based on our We Can! GO, SLOW, and WHOA Tip Sheet (135 KB PDF) that explains the difference between "Go Foods," "Slow Foods," and "Whoa Foods." The widget is available in two sizes.
To use the "GO, SLOW, and WHOA" widget copy and paste the embed code into the HTML code of your website or blog.
The use of the We Can! widget is voluntary. The NHLBI cannot provide any technical support for setup or any other problems that may arise. In addition, we cannot be held responsible for any hardware or software failures that occur because of the installation or use of the widget.